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Louis Ferrante was a young rogue who made his reputation on the streets of New York and later hooked up with the infamous John Gotti Jr and the Gambino crime family. He pulled off some of the most lucrative robberies in US history, many of which are still unsolved. For Lou, life was sweet, and most of the time he had fun wisecracking his way around town and staying one step ahead of the law. When the law finally caught up with Louis, he faced a long stretch in some of the most notoriously dangerous penitentiaries and ended up living amongst the most violent, not to mention insane, criminals incarcerated in the US prison system. But life became more tolerable when, almost by accident, Louis read his first book and quite unexpectedly a new world opened up to him - a world which offered him a sanctuary from the brutal chaos of his everyday existence. During the course of his eight years in prison, he read everything from Danielle Steel to Caesar's "Gallic Wars"; he learned the art of writing and studied the major religions, eventually choosing to become an Orthodox Jew. And with only limited access to law books, he somehow managed to successfully appeal his own conviction and win his freedom. Gritty, hard-hitting, and yet so often hilarious, Louis Ferrante's memoir is a poignant and incredibly moving slice of life from the insider's point of view, written in the bestselling tradition of Nicholas Pileggi's "Goodfellas", "Wiseguys" and "The Sopranos".

Step into the world of one of history's most celebrated artists and feminist icons: Frida Kahlo. This beautifully illustrated biography is full of colorful details that illuminate the woman behind the artwork, including excerpts from Kahlo's personal letters and diaries on her childhood dreams of becoming a doctor, the accident that changed the course of her life, and her love affairs with famous artists. Featuring handwritten text alongside lovely illustrations in a charming case with foil stamping and debossed details, Library of Luminaries: Frida Kahlo provides a captivating window into the vibrant life, work, and creative vision of the beloved Mexican artist. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; avoid letting a second product Tough Guy: A Memoir by Louis Ferrante download PDF ride on the coattails of an established one. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when-and why-less is more; and analyze recent trends that affect your positioning.

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Author: Louis Ferrante
Number of Pages: 384 pages
Published Date: 19 Mar 2009
Publisher: Transworld Publishers Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780553819472
Download Link: Click Here
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